Image-Search-Optimisation-For-Ecommerce

Optimise Your Ecommerce Site for Image Search: A Detailed Guide

Table of Contents

In an eCommerce store, image search optimisation can be a game-changer. You only need to optimise all the images on your eCommerce store to perfection.

If you do this, you can easily double your conversion rate and, consequently, double your business revenue, as well.

“I don't trust words, i trust pictures"

Gilles Peress

What Is Image Search?

According to Wikipedia, Image Search / Reverse Image Search, also known as Visual Search, is the search for information on the World Wide Web through the input of an image, or a search engine with a visual display of results.

Visual Search is a tool that’s becoming more sophisticated and being actively used in the real world. It is expected to make a massive change to online shopping. Over the next few years, image search will be the preferred search option for most shoppers – both online and offline – to search for product/service information, compare prices and buy.

Voice search is becoming increasingly common with a large number of millennials preferring to speak with their SmartPhone Assistants (Siri, Alexa, and Google Voice Assistant), instead of typing in search queries. 

At the moment, these voice searches are limited to answering factual questions “How tall is Mount Everest”, “What is the weather forecast for today?” or giving simple commands like “Call Mom” or “Navigate to the nearest Ikea Store”. 

Likewise, image search allows shoppers to search for products and services by using an image instead of voice or text.

The way image search works is simple. Artificial Intelligence (AI) bots scan an image and analyse the elements of the image. Then these bots find similar matches online.

Visual-Search-Using-Machine-Learning

Image search adoption is currently dominated by large tech firms for specific eCommerce use cases. So, it really isn’t news that Google is positioning itself as the key player in image search.

Google Lens is an AI-powered image recognition technology app. Shoppers can use this app to not only search for similar products online but also to process images from real life.

Why Is Image Optimisation Important For eCommerce SEO?

Our culture is largely influenced by visual elements. Hence, it is natural for buyers to use an image to begin a product search.

Imagine a person shopping offline, in a store. Where do they start? Do they start with text? Very unlikely.

Similarly, in the online universe, an image presents the shopper with a sense of visual discovery. Most often, a shopper is looking for a new outfit or theme, not a single object. This is where image search technology ties these items together. Text can never capture the aesthetic links in the way that an image does.

The possible uses for image search are vast. Amazon, Pinterest, Bing, Google, and several other retailers have developed their own image search platforms. The collective weights of these brands will ensure that the use of image search technology grows exponentially in the near future.

Image-Search-With-Google-Lens-Pinterest-And-Bing-Examples

Image Search Is Likely To Be The Next Big Consumer Shift

According to Gartner, early adopter ecommerce brands that redesign their business websites to assist voice search and image search will increase revenue by 30%. Voice search and image search are increasing in popularity rapidly. They are already the dominant mobile search paths.

You need to, therefore, carefully analyse and identify the ideal ways you could capitalise on this sudden consumer shift.

The reason is an early response to this consumer shift will enable you to bring in new customers faster. Any increase in traffic as a result of an uptick in image search will increase conversion rates, customer satisfaction, and business revenue.

Image Search Is Poised To Transform The Online Shopping Experience

High Internet and Smartphone penetration have presented more shoppers with the option of finding pictures of their favourite products in the moment – anytime and anywhere. They can then snap it and upload it in quick time.

As an eCommerce Business, you can exploit the AI-driven technological innovations that exist today. You only need to increase the image search touchpoints on your business website. You may be wondering, How do I do this?

It’s pretty simple.

Pay close attention to the images on your web pages and in your ad copy. Rich imagery with the option to zoom, pan, and view colour choices will compel a potential buyer to stop and take a closer look.

This is what happens all the time in on-the-ground stores. And this is a consumer-centric market approach. You can’t afford to make a mistake here.

Is Image Search An Underutilised Opportunity?

In 2006, the Oxford English Dictionary added the verb “to Google” something. Hence, Google is, without a doubt, a powerhouse when it comes to text search.

But when it comes to image search, not many eCommerce Businesses & entrepreneurs give Google Images a serious thought. Very few of them use it as a marketing platform to reach new customers. That’s the reason image search is considered an underutilised opportunity.

Image Search: A Closer Look

Image search presents you with an incredible marketing opportunity. Google Images gets an astounding 10% of all Google traffic. While 10% may not seem like an exciting figure, it’s really huge because Google gets a lot of trafficaround 5.6 billion searches each day.

Ten percent of this is 560 million. Well, that’s a mind-boggling number. And the point is there are many image searches every day.

Image search optimisation is crucial because images play a major role in your website visitor’s buying decision. The easiest way to drive a lot more traffic to your eCommerce website is to optimise all the images for Google Image Search. This is also likely to result in a drastic reduction in cart abandonment.

Now, you may wonder if more traffic will result in more sales. Absolutely!

Usually, people who click on product images tend to have a higher buying intent. The reason for this is these people are further down the customer journey. They click on images to get more information before their buying decision of products/services.

Image Search plays a huge role in an online consumer’s buying decision

Research shows that with regards to local searches for on-the-ground retail businesses, restaurants and other services, 60% of customers state that they favoured businesses that included their images in the search results.

Additionally, 23% of the same survey group acknowledge that their chances of contacting a business that included an image in their online listing were higher.

Note: Both of these percentages are several years old. They are expected to be much higher due to the rampant prevalence of smart phones nowadays.

Hence, with regards to image search optimisation, the important role that images play in the overall buying decision of internet users is even more important.

Searching for product images scores over other buying-focused activities

Research in France indicates that a whopping 78% of consumers looked for images of a product either “often” or “sometimes” before they made a purchase.

All the available data clearly shows that consumers prefer searching for product images. It is more important to them than other conventional buying-focused activities such as expert opinions, consumer reviews, visiting online forums and reading blogs.

Hence, an image search really is the number one factor that supports a consumer’s buying decision.

Evidently, you need to optimise the product images on your ecommerce store the right way for Google Images. Only then your online store will be able to capitalise on every opportunity of buyer intent. And of course, it also has the potential to increase your ecommerce revenue.

Image Search Is Effective In Reaching Customers In All Stages Of A BUYER'S Journey

A text-based search is pretty limited. It is usually most effective when your customers are lower down the purchase funnel. At this stage, they know what exactly they are looking for, and they can describe it.

But imagine a consumer sees a sofa at an office they go to attend an interview. They like this furniture as it would complement their modern home decor. But the consumer doesn’t know the material the sofa is made of, the name of the manufacturer, or what to call the design.

What now?

With a text-based search, the options of the consumer would be limited. They could possibly search for “modern sofa”. And this search term would return countless results to sift through.

But if the consumer were to make an image search with an image of the sofa, they would be presenting the search engine with a lot more information to consider. The contours of the sofa, the approximate dimensions, the colour of the fabric cover, etc.

Therefore, an image search is similar to a Super long-tail search query. The best part is, the more specific the search query, the better the results you get. So image search optimisation enables you to present your web store visitors with more relevant products more efficiently.

And unlike a text-based search, which is limited, a consumer has a variety of options in an image search. But to derive the maximum benefits of an image search, you need to optimise all the images on your ecommerce store.

Google Lens

Google Lens, introduced in 2017, is a new addition to the AI services universe. This image recognition mobile app can give you information about a product, object, or landmark by scanning its image through a lens.

The broadening capability of Google Lens is validated by its ability to recognise 15 billion products currently. This number has grown 15x from one billion two years ago. Google Lens uses machine learning to “see”

This tool leverages the search engine’s enormous reams of query data and identifies objects with increasing accuracy. (Google Lens can also read text. But we will consider only images in this post.)

How To Optimise Your Images For Google Lens?

Similar to voice search, the easy to use visual search app, Google Lens, with its wider accessibility, presents consumers with an alternative to text-query search. 

The problem is when it comes to image search, eCommerce store owners have a love-hate relationship with it. They love the conversion benefits, but they hate the work involved in image search optimisation.

Your marketing efforts should really be optimised to target consumers who use visual search. The most important among them include:

Brand imaging

Your online store logo on products, signage, and all other advertising media needs to be clear and consistent. Also, ensure that your brand colours and design are consistent on every page of your online store.

image file

Your image file data plays a decisive role in showing up on top of Google Image Search. It’s not enough if your image dimensions and size are optimal. You need to use a descriptive image filename, as well. Remember, Google favours images with standard dimensions (not too vertical or not too horizontal). And your images need to be of standard size (not too tiny or not too huge), as well.

meta data

Detailed and accurate metadata helps in the optimisation for image search results. Your image alt tags and captions need to be descriptive. And make sure the text surrounding your images is concise and descriptive, too.

image count

The higher the number of images on your ecommerce store, the better your chances of scoring a “match” on Google. So, it’s a wise decision to use a lot of images on your web pages.

Image search optimisation is all about being found by your potential customers. Regardless of what you sell – product, service or any type of experience – the primary purpose of eCommerce SEO is to be easily found by your target audience.

Google Lens simply makes it easy for online buyers to interact with the business world around them. Lens presents eCommerce Businesses like you with a great opportunity to catch the attention of Users

From what I’ve seen, and also with its ability to recognise 15 billion products currently, Lens can only become better. And there is certainly going to be steady growth in the number of Lens users.

So, I would strongly suggest that you stay ahead of the pack. Position your online store in such a way that your potential customers can find you through visual search easily and also search through your Store with high-quality images.

Bing Visual Search

Bing Visual Search, an image-based search engine, is available to millions of online users across an assortment of surfaces. Like Google and several social media sites, Bing Shopping has the most advanced shopping-focused features. These features make online shopping a breeze.

Bing’s inclusion of visual search to product advertisements has greatly improved the product search experience of shoppers. So, another avenue for improved product discovery is indeed exciting news for eCommerce store owners.

This visual search tool is unique. Whenever Bing Visual Search detects shopping intent, it presents users with related products and pricing information.

From a shopper’s viewpoint, Bing Visual Search is very similar to other visual search engines. But many developers prefer this search tool due to its extensive developer platform.

The advantage for developers is they can tell Bing what information shoppers should gain from a specific image. Now, imagine that Bing Visual Search leads a shopper to a specific product on your store. Bing allows the developer to define the specific action(s) that should be offered to the shopper.

Product Discovery In Bing Image Search

The first innovation of this search tool is helping online buyers find a product by the way the product looks. A user can start their search by using a common term such as “dresses”. They click on the shopping icon next. Then they proceed to the shopping section and choose an image of a product that’s similar to what they intend to buy. This action leads to the discovery of similar products.

Alternatively, a shopper needs to only crop the image and highlight a specific feature of a product they like. They can then find more products with the same feature that they like.

The image-based product search on Bing is similar to the search on Google Lens. A shopper can use an image to describe what they want. They can upload an image from their camera, the web, or a store to find the best offer price or other similar products.

New Features To Improve Ecommerce In Bing Image Search

The visual search icon is located in the Bing search bar. A shopper can use this icon to upload product images or URLs. This visual search allows shoppers to quickly compare prices as well as similar products across numerous Bing Shopping merchants.

The Bing “goes well with” button is a new addition. This feature enables shoppers to put together complete outfits based on the suggestions that Bing makes.

Why Are Bing’s Improved Ecommerce Features Important to Your Online Store?

Ecommerce sales and revenue have seen a boost during the coronavirus pandemic. Many technology brands and online platforms have made an addition to their existing eCommerce features. The chief aim is to make shopping convenient and simpler for consumers.

In this backdrop, the increase in visual search tools, such as Bing Shopping, will certainly increase the visibility for brands. But visibility will not increase automatically. As an eCommerce Business, you need to work hard. You need to focus on image search optimisation to exploit Bing’s enhanced eCommerce features across your digital strategies.

The other thing is Bing’s visual search increases options for shoppers. This tool creates a more competitive environment in the eCommerce universe.

Staying ahead of your competition requires differentiation and brand building across multiple visual search engines. You also need to target specific strategies that find shoppers who are ready to buy your products.

The higher the number of images on your ecommerce store, the better your chances of scoring a “match” on Google. So, it’s a wise decision to use a lot of images on your web pages.

Image Related SEO Issues

Images are the lifeblood of eCommerce SEO

missing/under-optimised alt-tags and broken images

Images give a fillip to the quality of the content on your store. And when you include illustrations, graphics, and different angles, you can help a buyer visualise product details and other information better. You can even speed up the customer’s buying decision. But unfortunately, image search optimisation is a huge unknown for too many eCommerce store owners.

According to a SEMRush (one of the best online SEO software) SEO Issues study, in a whopping 45% of websites, the alt-text (also labelled alt tags) was missing. And in 10% of websites, the images were broken.

SEMRush Image SEO Issue Stats

Missing alt-text is a major image related issue on many eCommerce websites.

But this isn’t as challenging an issue as it is made out to be.

The reason is most platforms that host eCommerce sites such as WordPress, Shopify, Squarespace, Drupal, Magento etc., have a separate setting for adding alt-text to images. So, when you upload images on your eCommerce store, you’ll be prompted to add alt-text. And this is a simple task.

Image Size

Memory-heavy images are easily the number one image related issue in most eCommerce websites. The reason is high-resolution images can slow down your website considerably. You’ll lose traffic, and you’ll not rank well on Google. These are the initial signs of trouble.

Next, when shoppers don’t seem to take any action on your store, it is a grave sign.

Website speed is an extremely critical eCommerce SEO and user-experience factor. Most often, image sizes are responsible for this website performance bottleneck. Google Pagespeed Insights , GTMetrix, and WebPageTest are reliable website speed test tools. You can check your website loading speed and confirm if it is too slow.

The simplest solution for this problem is resizing and compressing the images on your eCommerce store before you upload them on the product pages. Optimising the images for the web will help you improve your website’s speed performance scores quickly.

Google Recommended Website Loading Speed

In eCommerce stores, the memory size of product images plays a vital role. A 2018 research by Google indicates that 53% of mobile device users leave a website that takes longer than 3 seconds to load.

Even a delay of a few seconds in the loading of your web pages can hurt your business immensely. That’s the drawback of today’s age of instant gratification. Online shoppers simply don’t have the patience these days. It’s pretty natural for them to click on your competitor’s website if your website doesn’t load fast enough.

Now, you may wonder, “How fast should the web pages on my eCommerce store load?”

Google recommended load time for eCommerce web pages on mobile devices is under two seconds. The following is a faithful reproduction of Google’s recommendation:

“Two seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half-second.”

Why is Website Loading Speed a Decisive Factor in the Success of Your Ecommerce Business?

In an eCommerce store, website loading speed is everything. Fast matters a lot. It’s been always that way. That’s why fast food has become everyone’s (well, almost everyone’s!) mealtime staple since the 1950s. And that’s why Amazon banks so heavily on Prime Shipping.

So, the fact is your website loading speed needs to be as close to zero as possible. At least, that’s what is Google’s recommendation. In terms of the loading speed of your web pages, a delay of every hundredth of a second can make a huge difference.

Remember, any undue delays in product page load times will result in the visitors to your store losing interest and leaving. With more than half of your web store visitors using a mobile device, it’s crucial that you deliver optimal image sizes and file formats to them. Otherwise, your hard-earned traffic will quickly evaporate. And, of course, your Google rankings will sink, as well.

Let’s cover the advanced concepts of image compression and image resizing. But before that, let’s look at some of basic concepts of images that are responsible for slowing down or speeding up the loading speed of your ecommerce store.

Why do images slow down an eCommerce site's loading speed so much?

Images are, without a doubt, the most resource-demanding content on your eCommerce store. Memory-heavy images bloat page size and are the number one reason for slow e-commerce stores.

Dealing with low website loading speed is one of the most common and pressing issues that eCommerce store owners have to face.

But to be fair, considering the number of images you have on a product page and their size, it is challenging to keep your web page lower than the industry average of 1.88 MB.

In this backdrop, a critical way in which you could improve the performance of your online Store is by lowering the file size of all your images. You’ll need to, however, maintain acceptable quality. That really is the main goal of optimising images for improving website speed.

Image Search Optimisation Best Practices for Google search

I’m sure by now you understand that image search optimisation is vital for boosting the traffic and revenue of your ecommerce store. Obviously, the most important buying decision point for any shopper is your eCommerce product page.

A typical shopper will check and re-check all the images and text on your product page. Only if they are satisfied, they may stay and make a purchase. Otherwise, they will leave. So, it is critical that you ensure all your product pages are optimised.

You want shoppers to find what they are looking for, right? And, of course, you want them to come back again for more. Since the eCommerce universe is mostly visual, so images are extremely important for overall site optimisation.

Images Play a Decisive Role in Converting Even Casual Shoppers into Buying Customers

Creating an eCommerce brand is a challenging task. You really need to follow Google’s image search optimisation best practices right from the word go. After all, you are looking to attract potential customers by making your products intriguing to them. Online shoppers have to rely heavily on visual content when evaluating the products they want to buy.

Needless to say, it’s vital that each one of your ecommerce pages have sharp, clear images that hold the attention of your customers. Your goal then is to convert even casual shoppers into buying customers.

The only way you can achieve this goal is by following these image search optimisation best practices:

Google Image Optimisation Tip #1: Provide Good Context

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The images on your web page should be relevant to the product you are selling. Once a shopper finds and clicks on the product title, they will land on the product page in your store. This point is pivotal in the shopper’s buying journey and ultimately, to their buying decision.

The best way you could provide good context is by presenting the shopper with every little detail in the product description. 

Getting your product images right is another important element you need to focus on.

During the online shopping experience, shoppers do not touch and feel anything physical. They are desperate to get a detailed look at the product they are buying. Before they buy your product, they want to visualise it. They really want to know what they will get. So, you will need to make certain that the product images you are presenting to them fulfil all their expectations and satisfy all their needs, as well.

The quality of your images needs to be outstanding. The more product images you show to your shoppers, the better. You can show close-ups of your images. Also, you can show different angles of a product. If you sell premium products, you could hire a professional photographer to create product images.

Important Tip: Both your product images and product descriptions need to be original.

Google Image Optimisation Tip #2: Optimise Image Placement

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When you upload product images, you need to be careful about their placement. Appropriate and visible placement of product images plays a huge role in image optimisation and search engine ranking. This means you need to use only the images that are relevant to the product you are selling and that are useful to visitors to your store.

Also, place the most important product image at a prominent position on your web page. Any position that is close to the top of your page would be perfect for image placement. And for maximum impact, place the product images on the left side of the page.

Google Image Optimisation Tip #3: Avoid Embedding Important Text Inside Images

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Inserting text into images has significant drawbacks for eCommerce SEO. When you do this, your pages will load much more slowly. Importantly, since these pages don’t contain real text, search engine spiders don’t find anything to index.

Don’t let the “Google is magic” hype mislead you. Google has no way to read the text in the images it finds on the internet. And for many years in the future, it’s unlikely that Google will be able to do so.

Google’s best practice clearly says you need to avoid embedding important text elements – such as page headings and menu items – inside images. The reason for this is these elements are not accessible to all users. The other thing is page translation tools simply won’t work on images.

Hence, the best method to ensure your eCommerce store visitors gain easy accessibility of all your content is by keeping the text in HTML and providing alt text for images.

Note: While it isn’t a bright idea to embed text inside images, there are exceptions to this rule.

Including text in product images is a good idea if you want to attract clicks from visitors who may ultimately end up buying your product. The embedded text in your images can be a differentiator that brings shoppers onto your store.

For instance, you can embed pricing information inside your images. But the only concern is you’ll need to ensure this information is updated either by replacing these images or by generating them dynamically.

Another use case is embedding your brand’s or the product’s unique selling proposition (USP) that isn’t immediately clear when a shopper looks at it. Yet another use case is embedding text inside your images to announce a special deal or offer associated with the product.

Google Image Optimisation Tip #4: Add image alt tags

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Alt text is the text that describes what’s in an image. It helps improve accessibility for people who’re unable to view images due to certain disabilities or may have low-bandwidth internet connections.

Google uses the image alt text to better understand the contents of an image. An Image Alt tag is also useful as an anchor in case you decide to use the Image as a link to another page.

When writing image alt text, it’s best to focus on creating both keyword and information rich content as it relates to the image.

Overstuffing the image alt attribute with keywords, in hopes of ranking higher, may result in getting your site penalised, and is likely to offer a bad user-experience, resulting in high bounce rates.

Google Image Optimisation Tip #5: Create An Informative and High-Quality Ecommerce Store

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One of the most effective visual content on your web store is product videos. A product video enables you to present a potential buyer with a fluid, 360-degree perspective of the product you sell. They get to see your product in action. This is the kind of additional impetus that can instill customer confidence, resulting in even a casual shopper converting to a buyer.

Product videos not only keep shoppers on your eCommerce store longer, but they also play a key role in their purchase decision-making process. This detailed post will shed more light on how videos can be useful tools for your eCommerce business. When ranking images, Google takes into consideration the page content quality.

In case you are worried that video marketing needs a massive budget or you will need external resources for creating videos, that’s simply not true. Smaller ecommerce stores aren’t at a disadvantage. 

A classic example of successful video marketing is the story of the Dollar Shave Club. This billion-dollar brand started with just a viral video. And this only proves you don’t need an entire cast and crew to launch your video marketing efforts today.

Important Tip: Since many shoppers don’t prefer watching a video, adding a transcript on your web page is a good idea. A transcript will hold the attention of shoppers who prefer text-based content, while the video will keep visual learners engaged. Another important point is when Google spiders crawl the transcript, they will understand more about your product and its relevancy.

Google Image Optimisation Tip #6: Optimise Images For Responsive Browsing

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Online shoppers use mobile devices more than they use desktops/laptops to search on Google Images. Hence, it is crucial for you to design the web pages on your eCommerce store for every device type and size. Check how well your product images render on mobile devices using the mobile-friendly testing tool.

The share of mCommerce (Mobile Commerce) in all eCommerce is expected to increase to 72.9% by 2021. With the steady growth in the use of mobile devices for online shopping, you need to ensure that your eCommerce images & store-design are mobile-friendly. Make it easy for a shopper to make purchases from your store, regardless of the device they are using.

If you are tech-savvy, check operating system requirements, such as these iOS guidelines. Make sure that web pages on your store are responsive to mobile devices. You can also make the web pages on your store device-friendly by picking readily available mobile-responsive online store design templates.

Another quick, actionable tip for making sure your store is mobile-responsive is to opt for vertical designs instead of horizontal designs. This is because vertical designs make it easy to scroll and view your store content on mobile devices.

Lastly, you will need to test your store’s mobile responsiveness. Check for errors by visiting your store on a mobile device and browsing through all the pages.

Google Image Optimisation Tip #7: Create Good URL Structure For The Images On Your Ecommerce Store

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This is an interesting image search optimisation best practice. Google has disclosed that they use both the file path as well as the file name to understand and rank your images. In fact, this is an actual Google ranking factor. So, it is a very useful tip for ranking images.

For instance, if the images on your web store are of various kinds of products (men’s and women’s footwear), you should not be dumping all of them into one generic “/assets/” or “/images/” folder. Instead, you need to create a more systematic structure.

You could organise your images into something more meaningful, such as /men/ and /women/ to organise images of men’s and women’s footwear. When you follow these guidelines, you will be able to organise your image content in such a manner that the URLs are constructed logically.

Additonally, create good, descriptive URLs for your products. 

Google Image Optimisation Tip #8: Provide Relevant Structured Data About Images

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Structured data is a way to provide machine-readable information about your site’s product pages and their content to Google.

Google uses structured data markup that it finds on the world wide web to understand the content of a specific page, as well as to gather information about the web and everything in it.

You can find all kinds of information regarding structured data in Google’s developer documentation, but what’s important to remember is that adding structured data provides additional information to Google about your page.

Depending on the type of webpage, there are different types of structured data. For the purpose of eCommerce images, product structured data is the most relevant.

Google Image Optimisation Tip #9: Optimise Images For Site Performance

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Compressing images is the most basic and essential task in image size optimisation. The tools listed here work fast and save you time. You’ll find the image compression features especially helpful when you need to upload multiple images.

You can also save your images at the file size and compression ratio you want straight from the source. These are usually Photoshop, Figma, Lightroom, and even Canva. Each one of them presents you with different options to save your image. And the major advantage is you don’t need to change their default settings, as they are perfectly alright for most purposes.

You can use the WordPress plugin, imagify.io, or Smush if your ecommerce store is hosted on WordPress. 

Imagify does all the compression right when the images are uploaded to your web pages. Smush scans every image you upload or the ones in your media library, and compresses them. Smush can also compress any image files stored in other folders. These and other similar plugins allow site owners to easily optimize images for WordPress.

For an in-depth post on compression and re-sizing of images, nothing on the internet comes close to this Foreground Web article.

Image Search Optimisation: Summary Check-List

I’ll quickly recap all the image search optimisation points discussed in this post:

  1. Use only copyright-free images on your ecommerce store web pages
  2. Pick the best image file type (preferably .JPEG due to a smaller fie-size)
  3. Compress image file to optimal dimensions
  4. Add only contextually relevant text to images
  5. Optimise the image file name
  6. Pick the best spot for image placement
  7. Optimise the Alt. text of all the images on your store
  8. Include a descriptive and relevant image title
  9. Write a concise image caption
  10. Add Structured Data Markup
  11. Ensure your images are link-worthy
  12. Check your web pages speed using the mobile-friendly testing tool

I’ve been asked if it’s enough to pick a few of these elements and refine them to have a great eCommerce store.

I tell them the truth. And the truth is it’s a complete package. You need to work on and refine each one of the elements listed above. In image search optimization, there’s no shortcut. Your margin for error is truly narrow.

Image search optimisation is often about making tiny changes to parts of web pages on your store. Specifically, these tiny changes are small modifications to the images on your product pages.

When you view these changes individually, they might seem time-consuming and inconsequential. But when you combine these minor changes with other optimisations, they could easily make a significant impact on a shopper’s user experience while they are visiting your store. 

The other thing is there is bound to be a remarkable improvement in the performance of your ecommerce store in organic search results

Right at the beginning of this post, I said you only need to optimise all the images on your eCommerce store to perfection to double your conversion rate and consequently, double your business revenue, as well.

But the truth is no eCommerce store is perfect, not even the top brands. And if there are too many issues, it can slowly snowball into bigger problems. Eventually, your business will be affected.

You need to address these issues immediately as it will improve the overall performance of your online store.

On the eCommerce storefront, you will get more traffic, provide an excellent user experience, and leave a favourable impression on shoppers.

On the Business Front, your conversion rate will be higher and you will generate better sales. All this will ensure you get the maximum ROI for your ecommerce store.

The last point I want to make is – managing an ecommerce store is hard work. It requires a lot of dedication, time, skill and knowledge. You need all these four attributes in generous measure. So, if you simply don’t have enough time or knowledge for perfecting all the image search optimisation parameters on your ecommerce store, don’t be afraid to contact our friendly team of SEO professionals.

We at Digital Chakra are focused on helping ambitious eCommerce Businesses boost online traffic & revenue. Based in the UK, we offer clients GUARANTEED Business Growth through data-driven SEO and Conversion Optimisation.

Medha Dixit
[email protected]

Hi, my name is Medha Dixit. I'm an eCommerce SEO Consultant and Founder of Digital Chakra, a UK based Digital Marketing Agency, focused on helping small & mid-sized eCommerce Businesses with SEO and Conversion Optimisation. I'm a Computer Engineer and have an MBA from IIM Ahmedabad, India's Top Business School. Solving problems related to SEO & Conversion Optimisation excites me and I hope to make a positive Business Impact through my work. I take pride in what I do and consider myself to be a sponge, absorbing knowledge whilst also constantly striving to build & improve. I have helped UK eCommerce Businesses generate millions in revenue through SEO and Conversion Optimisation. Say hello on LinkedIn or feel free to drop me an email at [email protected]

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