Schema Markup Audit To Boost Rich Results In Google

Identify and fix structured data issues to maximise your website’s visibility in Google Search & LLMs.

What is Schema Markup / Structured Data?

Schema Markup, also known as structured data, is a special type of code you can add to your website to help search engines better understand your content. It acts like a translator, turning your on-page content into a language that Google and other search engines can read more easily.

Think of it this way: while your product page might clearly show size, price, availability, and customer reviews to human visitors, search engines don’t always “see” that information in the same way.

Schema markup makes that information explicit for search engines — which can result in your pages getting rich snippets in search results (like star ratings, price tags, or ‘in stock’ labels).

In short, correct schema markup can lead to better visibility, more qualified traffic, and stronger SEO performance. But it only works if your structured data markup is accurate, complete, and compliant with Google’s guidelines — and that’s where a Schema Markup Audit comes in.

Why Your Website Needs a Schema Markup Audit

Ensure your structured data is working for you, not against you.

Structured data is often overlooked after initial implementation. Most eCommerce websites today already have some form of structured data in place. But here’s the truth: just having schema markup isn’t enough.

Most websites are unknowingly running with broken, incomplete, or misconfigured schema markup that prevents them from unlocking valuable SEO benefits. In fact, incorrect or incomplete markup can do more harm than good, leading to missed opportunities in the search results, errors in Google Search Console, or even a loss of rich snippet eligibility.

Is your schema markup helping or hurting? Here are some signs your site needs a Schema Audit:

You’re not showing rich snippets in search results: If your competitors have star ratings, price tags, or stock info showing — and you don’t — you’re likely missing out on clicks. Incorrect or missing markup could be the reason.
Your structured data throws errors in Google Search Console: You may see warnings like “missing field ‘price’” or “invalid object type.” These errors can hurt your site’s performance and search visibility if left unresolved.
You’re using plugins or themes that auto-generate markup: Many SEO plugins or eCommerce platforms inject structured data by default. However, it’s often messy, duplicated, or outdated. Without a manual review, you could be relying on faulty code that misrepresents your content.
Your markup is outdated or incomplete: Schema standards evolve. What was valid a year ago may no longer be supported. Missing elements like Offer, Review, or AggregateRating could be costing you enhanced search engine results pages (SERP) features.
You’ve had a site redesign or template change: Structured data can break when layouts change (even if your pages look fine). If you’ve updated your site recently, your schema markup may need attention.
Your SEO performance has plateaued: Sometimes, technical SEO bottlenecks like invalid or conflicting structured data silently affect how Google understands and ranks your product pages.

We recently analysed 180 eCommerce sites and found that 57.5% of top-ranking ecommerce pages have implemented some form of schema markup.

If you haven’t audited your schema markup yet, now is the time. Ensuring your structured data is accurate and optimised can give your SEO strategy the technical foundation it needs to thrive.

How Digital Chakra Performs Schema Markup Audits

Our Schema Markup Audit is tailored to your eCommerce website and we will provide deep insights into how your structured data supports your SEO strategy and visibility in search.

Our proven process for Schema Markup Audit:

1. Onboarding & Discovery

Our process starts by gathering the essential information. In this onboarding process, we’ll ask for your website URL, your competitors, the goals you want to achieve with the schema audit, and access to relevant platforms such as Google Search Console.

This helps us to discover and get an accurate view of your current setup and technical environment.

2. Schema Overview

We perform a top-level scan across your site’s structured data, such as product pages, blog articles, and landing pages.

The overview is to understand what structured data is currently in place, where it’s located, and how it’s being implemented (e.g., JSON-LD, microdata, third-party plugins).

3. Issue Detection & Validation

Next, we dig into the details to identify any errors, warnings, or inconsistencies. Using both manual and tool-based testing, we validate your schema markup against Google’s Rich Results and Schema.org guidelines.

We also review Search Console reports to catch any active schema issues already affecting your visibility.

4. Insight-Driven Evaluation

Beyond errors, we look at missed opportunities. Are you using the full range of schema types relevant to your business? Are your competitors showing rich snippets that you aren’t? We assess what you could be doing better — including best-practice recommendations tailored to your industry and site structure.

5. Audit Report & Walkthrough

Once the audit is complete, you’ll receive a detailed audit report, including:

A page-by-page breakdown of existing markup
A list of issues, warnings, and gaps
Clear explanations and practical recommendations

“Turn your structured data into a competitive SEO advantage”

What Benefits You Get From the Audit

A Schema Markup Audit isn’t just a technical check-up — it’s a strategic upgrade to how search engines interpret and display your content. Done properly, it helps unlock your product pages’ full potential in the search results.

Here’s what you can expect from a professional schema markup audit:

Richer Search Listings: Properly implemented structured data enables rich snippets — such as star ratings, prices, availability, review count, and more. These visual enhancements help your listings stand out in Google’s search results, boosting your click-through rate (CTR).
Better Visibility for Your Products: Schema markup helps Google and other search engines understand your products more clearly, increasing the chances of ranking, especially in competitive eCommerce niches.
Improved Technical SEO Health: An audit uncovers hidden issues like duplicate, conflicting, or invalid markup that could be confusing search engines or triggering errors in Google Search Console. Fixing these improves your site’s overall technical foundation.
Higher Buyer Trust in the SERPs: When users see rich snippets like reviews and pricing in your search listings, it builds credibility and trust even before they click through to your site. That trust translates to higher conversion potential.

Schema Markup Audit Services Pricing

Schema Goals Discussion
Page-by-Page Audit
Competitors Analysis
Issue Detection & Validation
Insight-Driven Evaluation
Audit Report & Walkthrough

Schema Markup Audit Services FAQs

What types of websites need a schema markup audit?

Any website that uses structured data, especially eCommerce stores can benefit from a schema markup audit. If you rely on organic traffic, product visibility, or content discoverability in search, this audit is for you.

Can a schema audit uncover missed opportunities for rich results?

Absolutely. Many websites miss out on rich snippets simply because key schema markup properties like Review, AggregateRating, or Offer aren’t implemented correctly. Our audit pinpoints exactly what’s missing and where improvements can be made to help unlock those enhanced listings.

Will a schema markup audit guarantee rich snippets?

No one can guarantee rich snippets. Google decides when and where to show them. However, having clean, complete, and properly implemented structured data significantly increases your chances of being eligible for them.

Which schema types do you check (e.g. Product, FAQ, Article, Review)?

We check all applicable schema types on your site, including but not limited to:

Product Schema
Review & AggregateRating
Offer
FAQPage
Article
Breadcrumb
Organization & Website

We tailor the audit to your business model, so your most relevant content types are fully covered.

Will your audit identify schema errors or warnings in Search Console?

Yes. We cross-check your structured data implementation with data from Google Search Console and highlight any existing errors, warnings, or coverage issues impacting your site’s visibility.

We will also verify your structured data syntax code with the guidelines from Schema.org.

Do you check both JSON-LD and microdata formats?

Yes, we audit both JSON-LD (Google’s preferred format) and microdata implementations. Whether your structured data is hand-coded, plugin-generated, or platform-based, we’ll evaluate its accuracy and performance.

Do you offer implementation support after the audit?

We don’t provide implementation services directly. However, our audit includes clear and actionable recommendations that your in-house team or developer can follow to resolve issues. If needed, we’re happy to liaise with your team to clarify anything from the audit report.

Do you fix the schema issues as part of the audit?

The audit is a diagnostic and advisory service only. We’ll identify errors, missed opportunities, and improvements, and provide a prioritised action plan — but we leave implementation to your internal team or preferred developer.

Is this a one-time service or do you offer ongoing monitoring?

Our schema audit is a one-time service by default. However, for businesses with frequently updated product lines or content, we offer ongoing structured data monitoring as part of a custom SEO support package.