ecommerce SEO Services

We live in a Digital-First World, and your Brand’s first opportunity to make a good first impression is happening in the digital sphere. So, if your website can’t be found through a simple Google search, the modern customer probably doesn’t know that you exist. With billions of digital searches being done every month, Search-Engines such as Google & Bing present the single biggest opportunity of new website visitors for your Business.

In every industry, companies with a higher degree of Digital Marketing maturity are growing faster and more profitably. There are virtually no markets in 2020 where you can manage to operate with substantial inefficiencies, relative to your peers, and still expect to remain competitive. 

A Web Search Engine is a software system that uses something commonly referred to as spiders/crawlers/internet bots (basically computer programs) to collect, store, analyze and return results, when a user asks a query. This vast collection of information is termed as the Search Engine’s “Search Index”.

For all of the collected information, Search Engines use complex algorithms, which are a set of rules, to rank the results for any search queries.

Now, the Search Engines certainly don’t want people to find out the exact rules that govern their results, as that may promote unethical practices. However, they do offer helpful guidelines to assist websites in ranking their results better.

The information seen in Search Engines can be a mix of website pages, images, videos, articles, shopping results, directories, documents, reviews and more.

Please note that Search Engines can only rank what is part of their “Search Index”. So, if a Website has not been indexed by a Search Engine, it will fail to show up in any Search Results.

Every time you search for a word, phrase or a question, there may be thousands or sometimes millions of pages with helpful information. How the Search Engine ( Google/Bing/Yandex) decides which results to show, starts long before you even type in your query.

Every Search Engine organises and catalogues information about web pages in its “Search Index”. A Search Index is like a Massive Digital Library, with Information about Billions of Pages.

When you type in a Search term, the Search Engine’s software searches it’s entire Search Index, to find pages that match your query, and returns the most relevant page results. The relevance of pages is decided based on nearly 200 different ranking factors.

So, in a fraction of a second, Google or any other search engine is able to sort through millions or billions of pages, and provide you with relevant results. Isn’t that Awesome!

SEO or Search Engine Optimisation is the process of improving your website’s ranking, and therefore visibility, whenever a customer is searching for a service or product that you offer, in a Search Engine’s unpaid or organic search results.

SEO involves making changes to the design, content and link-structure of your website to demonstrate to the Search Engines that your site is relevant, authoritative and trustworthy. This boosts the likelihood that the Search Engine will choose to rank you above others for the relevant search results.

More website visitors is a great first step in strenghtening  your online Sales funnel. 

As long as you deliver an impactful website experience, more website visitors will translate into more people buying your products, finding out about your services, reading about the cause you support, signing up for your latest report, or accomplishing whatever other purpose you have built your site for.

Today’s consumer is hyper-connected and has various ways of finding your Business online. However, 84% of Searches begin with a Search Engine (Google, Bing and a few others). 

As a result, all Online as well as Offline Businesses, in every industry, can and should leverage SEO as part of their Digital Marketing Strategy. This includes Online Retail & Ecommerce Stores in just about any industry including Fashion, Home Goods, Consumer Durables, Electronics, IT, Beauty, Health Supplements to name a few, Professional Services Businesses such as financial services, lawyers, accountants, Medical Practitioners, Non-Profit organisations/ Charities, as well as all other large and small enterprises 

SEO is a chance for your Business to appear in the organic, free search results of Google and other Search Engines. As a New Business, you may need to review other lead generation strategies such as PPC till your SEO efforts kick-off and bear fruit. SEO is a long term strategy and can have massive impact on your revenue/ bottom-line.

We offer two-pricing options for clients.

Monthly-Retainer Package:

We charge a monthly Retainer Fee based on the number of hours of required SEO work on your website. This fee is calculated based on the size of your website, and projected staff hours per task, to implement the overall SEO strategy. With every new client, there’s usually a chunk of time (about a week), set aside for discovery. 

We have to take this necessary time to get to know your brand & your competitive environment, before we can do thorough SEO work, and that adds time to the project. If the charges are hourly, the initial research can really bump up the overall cost. A monthly retainer allows you to save time & money, and enables us to be more thorough in our work, without being unduly time-pressured.

The Monthly retainer allows us to partner with our clients more effectively, focus on continuous maintenance and growth, and build long-term, trusting relationships.

Hourly-Package:

We understand that an hourly package can be attractive for certain Businesses with a limited budget, or very specific short-term requirements. With this package, we agree on a certain number of hours per week with the  Client. We do advise the clients to have a realistic outlook and expectations, and to not expect more amount of work done in a shorter period of time.

We guarantee rigorous planning, a robust implementation of Ecommerce SEO Best practices, and continuous data-centric decision-making. All of these are guaranteed to put your website in a strong position, and yield powerful results and growth for your Business.

Though we’ve ranked ecommerce clients in very competitive niches, for high volume keywords, we DO NOT guarantee Top SEO Page results on Google, Bing or any other Search Engine. That’s because Search Engines operate through complicated algorithms and use roughly 200 or more ranking factors, which are incredibly difficult to hack.

Anyone who claims to have the ability to rank you at Position 1 for all your chosen keywords is not taking an ethical approach to their SEO. Please proceed with discretion with any company making such claims.

SEO is an on-going process. Based on your industry niche, as well as some low-hanging SEO tasks identified and optimised by an SEO Specialist, you may start seeing some quick wins as early as within a few days or the first month.

However, based on data from multiple sources and in our own experience working with clients, noticeable SEO improvements in highly competitive niches can take anywhere between 3 – 6 months/ 90-180 days.

Considering all factors such as industry competitiveness, keyword popularity, backlinks, other trust-signals, and compliance with Google’s guidelines, at the end of this period, your website should start ranking on the first page of Google for some, if not all of your targeted keywords.

Each of the Ecommerce SEO services listed on our site have been created keeping in mind specific Business requirements. What’s listed in the package is what we’re committed to delivering. Of course, we’re here to assist and clarify any concerns and complement our services, whenever needed. 

We have a very streamlined and robust process which includes a strategy deep-dive, roadmap and execution for each package. We complement this approach with timely communication and regular monthly check-ins with our clients.

For Content-related packages, though we’ll craft a Content Strategy with topics, keywords, article-structure & so on, we will NOT write the content for you. If you have a writer, we’re happy to work directly with them. If not, we can arrange for content-development through our writing partners, to whom you will then directly pay the fees. 

We will manage everything from start to finish for you. We acknowledge that we don’t have writing specialists in every industry niche, so this arrangement works quite well, ensuring high content quality and efficiency. Our clients usually find this a great way to accomplish their content-writing goals that are at par with their expectations.