Expert SEO Services For Growing eCommerce Brands
We don’t just rank products — we future-proof your entire store’s Google visibility, trust, and revenue.
ecommerce SEO services To Help You Grow
Relevant Organic traffic is critical for sales growth.
The only way you can drive online sales and conversions consistently is through ranking at the top for your primary keywords.
Ranking on Top requires consistent effort, compounded over time.
Human-friendly and search intent-based site content ensures your products get noticed in search results.
Compelling images and detailed product descriptions can convert even casual shoppers to excited buyers on your online store.
Helpful blog articles and FAQs demonstrate your subject-matter expertise and establish your brand’s credibility.
All of the above is possible with a powerful eCommerce SEO strategy. That’s where we come in.
Our eCommerce SEO Process is thorough, data-driven and process-based. We know what we’re doing and can safely grow your online Store with our proven system.
ecommerce sEO Services we offer
process driven | Monthly Retainer or One-Time | Rolling contract
SEO Audit & Strategy
Find out what's keeping your website from ranking well in Google.
Keyword Research
Find transactional keywords that your potential customers are searching for.
SEO Consultation
Guidance on SEO ranking drops, Search Console Issues & Site migrations.
Monthly SEO Package
Find out what's keeping your website from ranking well in Google.
SEO Content Briefs
Well-researched and detailed SEO article outlines for your writers.
Amazon SEO Service
Keyword Research & Product Listing Optimisation for Amazon Marketplace.
What Do Our Ecommerce SEO Services Include?
Our ecommerce SEO services May Be Split Into Three Broad Parts:
- On-Page SEO: These consist of changes to the design & content of your website. It is also referred to as On-Page Optimisation and can hugely contribute to improving your rankings in Search Results
- Off-Page SEO: These are activities that help build online presence & relationships on external sites & platforms. And, that leads to better visibility and rankings across the Web. Off-Page SEO includes Local SEO, Link-Building and other visibility enhancing tactics
- Technical SEO: These comprise reviewing and optimising the website’s Technology Stack (Server, Domain, Redirects & more), Information Architecture (Navigation, Site Maps, Indexation, Breadcrumbs etc.), Site Structure (HTML, CSS, Javascript, Structured Data & more)
Some Of the Most Important Elements Of Our Monthly SEO Services are as outlined below:
1. ecommerce SEO Audit & Set Up
This includes an initial One-Time Setup to launch a successful SEO Campaign.
The process involves an initial client-needs discussion, establishing business goals, defining your target persona, SEO Site Audit, and creating an Ecommerce SEO strategy plan.
This 1st step is to understand your niche and how your site is performing in a few critical areas - On Page SEO, Technical SEO, Off-Page SEO and User Experience.
For a comprehensive Site audit, we dissect your site using Google Search Console, Google Analytics and premium SEO tools. We then share the results with you along with an actionable SEO plan.
We offer multiple eCommerce SEO Audit Packages , based on the size of your Site, your SEO Campaign requirements and most importantly your budget.
2. Keyword Research & Mapping
Keyword research is the first step when starting with your ecommerce SEO Campaign.
By understanding the top terms, phrases, and queries that online shoppers use on Google, you can target the right transactional keywords and strategically map them to relevant product pages on your website.
This ensures your site shows up in search results when potential customers are looking for the products you offer.
Keyword research is also critical for content marketing and link building. Our Ecommerce SEO experts keep refining your business keywords list to correctly reflect your product offerings. We use industry-leading SEO intelligence tools to speed up the keyword research process.
3. SEO Competitor Analysis
Competition in the ecommerce marketplace is razor sharp. However, if you have a unique product offering, you can outshine your competition in Search.
We analyse the SEO strategies that are paying rich dividends to your competitors. We then systematically recommend that you integrate those very strategies into your website SEO to increase your return on investment.
In our competitor analysis, we focus on the following aspects:
- Your Site Visibility Vs Competition
- Top Ranking Pages Vs Competition
- Backlink Growth Vs Competition
- Most Linked Content Vs Competition
- Conversion Optimisation Vs Competition
- Additional Details Available on request
4. Category & Product Page Optimisation
Search engines don't favour thin category pages – i.e., pages that have few products. Hence, we recommend offering a healthy mix of products. If that's not possible, you're much better off using Visual Discovery platforms to get more sales online.
As your product line expands, we regularly evaluate your category pages to make sure they stay relevant and informative. We also ensure your category pages don't rank for any unintentional terms or suffer from extreme keyword cannibalisation.
Furthermore, we analyse if the product description on your category pages delivers value to shoppers and is not poorly written or keyword-stuffed.
Finally, we constantly identify ways to improve a User's Experience on both category and product pages through the lens of Conversion Optimisation.
5. SEO Content Strategy
High-quality content is an indispensable element of a successful Ecommerce SEO strategy. It drives brand awareness, attracts visitors, increases sales, and fosters customer loyalty. However, simply creating content isn't enough. Google prioritises valuable content that engages users, not thin content stuffed with keywords.
Our Focused SEO Content outlines will guide you in creating compelling, in-depth content that delivers value to your audience. Paired with our Content Marketing Calendar, you'll have a clear roadmap for achieving SEO content goals.
Finally, we'll strengthen your website's structure and improve user navigation with strategic internal linking, giving you a clear advantage over the competition.
6. Site Architecture Optimisation
Site architecture optimisation means putting together a layout of how the webite should flow. Some things to consider when planning your site's architecture:
Should you be using sub-folders or sub-domains?
How should you create product categories so they're easily discoverable?
What should be the structure of your URLs?
Consider the structure of your website to be similar to a farm's irrigation system. You can think of your pages as the plants and water as the link juice. The maximum quantity of water flows to the highest-yielding plants. Likewise, the maximum link juice should go to your high priority category and product pages.
The optimisation goal is to make your site architecture simple and accessible for users as well as the Google Crawler (Googlebot). We work with you to refine your site navigation in a way that any page on your online store can be reached within three to four clicks.
7. SEO Image Optimisation
Visual elements influence the way online shoppers search for products. That’s why image optimisation can be a game-changer.
You can virtually double your conversion rate by optimising all the images in your store. In other words, you can increase your revenue two-fold by paying more attention to the product images displayed in your online store.
Image search optimisation is a decisive factor because images play a key role in a shopper’s buying decision. One of the most underutilised ways to drive higher organic traffic to your online store is to optimise all your product images for Google Image Search.
8. SEO Conversion Optimisation
Conversion optimisation is a fine science. This detailed process demands a lot of work.
Even without increasing website traffic, small improvements to your conversion rates can significantly boost your online revenue. Conversion Rate Optimisation (CRO) provides the data you need to make those improvements.
By analysing CRO data, we'll uncover insights about your visitors and make informed decisions about design changes that can directly impact your store's performance and bottom line.
Having a high Search Engine Ranking is pointless if your conversion rate is abysmally low.
If your site ranks high enough to attract relevant organic traffic but has low conversions, it's important to focus on increasing conversions from existing traffic.
ecommerce SEO Monthly Packages
Starter SEO
Monthly SEO package for businesses on a small budget- One-time SEO Campaign Set Up
- Detailed Keyword Research
- On Page SEO Optimisation
- Technical SEO Optimisation
- Off-Page SEO Optimisation
- Site Audits & Fixes (Every 2 weeks)
- 1 Blog Content Brief & Review
- Monthly Reporting & Review
Time Allocation: 6-10 Hours/Month
Growth SEO
Monthly SEO package for ambitious businesses looking to grow- One-time SEO Campaign Set Up
- Detailed Keyword Research
- On Page SEO Optimisation
- Technical SEO Optimisation
- Off-Page SEO Optimisation
- Site Audits & Fixes (Every Week)
- 2 Blog Content Briefs & Review
- Monthly Reporting & Review
- User Experience Review & Optimisation
- Onsite SEO Implementation
Time allocation: 15-20 Hours/Month
Expand SEO
Monthly SEO package for mature businesses looking to stand out- One-time SEO Campaign Set Up
- Detailed Keyword Research
- On Page SEO Optimisation
- Technical SEO Optimisation
- Off-Page SEO Optimisation
- Site Audits & Fixes (Every Week)
- 4 Blog Content Brief & Reviews
- Monthly Reporting & Review
- User Experience Review & Optimisation
- Onsite SEO Implementation
- Advanced SEO Optimisation
How Do We Work with Your Business?
We’re a Professional ecommerce SEO Agency based in Birmingham, UK. We’ve worked with clients in England, Scotland, India, US and Israel.
We’re honest and transparent in our communication, and follow White-hat SEO practices. Our approach to all SEO projects is data-centric and evidence based. We use market-leading tools to plan and implement client SEO campaigns.
When working with clients, we try our best to become an extension of their in-house team, getting to know their teams and processes better. We collaborate via technology solutions as well as periodic telephonic or face-to-face meetings.
What Are Our SEO Service Timelines?
The Image below illustrates work timelines for our Done-For-You SEO Retainer services.
Depending on the size of your Online eCommerce Store, agreed deliverables, and other external factors outside of our control, some of the tasks may take more/less time than our estimations.
Frequently Asked SEO (Search-Engine-optimisation) questions
What is SEO or Search Engine Optimisation?
SEO or Search Engine Optimisation is the process of improving your website’s ranking, and therefore visibility, whenever a customer is searching for a service or product that you offer, in a Search Engine’s unpaid or organic search results.
SEO involves making changes to the design, content and link-structure of your website to demonstrate to the Search Engines that your site is relevant, authoritative and trustworthy. This boosts the likelihood that the Search Engine will choose to rank you above others for the relevant search results.
How Does Organic Search Work?
Organic search is how your business gets found online without paying for ads. Traditionally, search engines like Google or Bing scanned and indexed websites, then ranked them based on hundreds of factors — like relevance, keywords, and site quality. The better your website matched what people were searching for, the higher you appeared on the results page, driving free, qualified traffic to your site.
Today, organic search is evolving. With AI-driven search (like Google’s AI overviews or conversational search), it’s not just about matching keywords anymore. Search engines are starting to understand context, user intent, and even predict what people need next. This means content must do more than just include the right phrases — it must provide real value, answer questions in depth, and establish your brand as an authority in your space.
For business owners, this shift means focusing on:
- Creating helpful, expertise-driven content that addresses customer problems.
- Optimising for rich results and AI summaries, not just the top 10 blue links.
- Building a strong site structure, metadata, and user experience, so both traditional algorithms and AI models can easily surface your business.
Done right, organic search becomes one of the most cost-effective growth engines — attracting the right visitors, increasing trust, and generating sales over time without ongoing ad spend.
Why Should You Bother With Search Engines For Your Marketing?
We live in a Digital-First World, and your Brand’s first opportunity to make a good first impression is happening in the digital sphere. So, if your website can’t be found through a simple online search, the modern customer probably doesn’t know that you exist and you’re missing out on one of the most powerful ways to connect with your audience.
With billions of digital searches being done every month, Search-Engines such as Google, Bing, and even generative AI-powered search tools present the single biggest opportunity for new website visitors. That makes SEO remains one of the most effective channels to grow your business.
In every industry, companies with a higher degree of Digital Marketing maturity are growing faster and more profitably. In a highly competitive market, where customers increasingly rely on search and AI-driven recommendations to discover brands, failing to optimise your visibility can leave you at a significant disadvantage.
What Does More Website Visitors Mean For Your Online Marketing and For Your Business?
More website visitors is a great first step in strenghtening your online Sales funnel.
As long as you deliver an impactful website experience, more website visitors will translate into more people buying your products, finding out about your services, reading about the cause you support, signing up for your latest report, or accomplishing whatever other purpose you have built your site for.
Which Industries Need SEO The Most?
Today’s consumer is hyper-connected and has various ways of finding your Business online. However, 84% of Searches begin with a Search Engine (Google, Bing and a few others).
As a result, all Online as well as Offline Businesses, in every industry, can and should leverage SEO as part of their Digital Marketing Strategy. This includes Online Retail & Ecommerce Stores in just about any industry including Fashion, Home Goods, Consumer Durables, Electronics, IT, Beauty, Health Supplements to name a few, Professional Services Businesses such as financial services, lawyers, accountants, Medical Practitioners, Non-Profit organisations/ Charities, as well as all other large and small enterprises.
SEO is a chance for your Business to appear in the organic, free search results of Google and other Search Engines. As a New Business, you may need to review other lead generation strategies such as PPC till your SEO efforts kick-off and bear fruit. SEO is a long term strategy and can have massive impact on your revenue/ bottom-line.
What Is The Pricing For SEO Services?
We offer two-pricing options for clients.
Monthly-Retainer Package:
We charge a monthly Retainer Fee based on the number of hours of required SEO work on your website. This fee is calculated based on the size of your website, and projected staff hours per task, to implement the overall SEO strategy. With every new client, there’s usually a chunk of time (about a week), set aside for discovery.
We have to take this necessary time to get to know your brand & your competitive environment, before we can do thorough SEO work, and that adds time to the project. If the charges are hourly, the initial research can really bump up the overall cost. A monthly retainer allows you to save time & money, and enables us to be more thorough in our work, without being unduly time-pressured.
The Monthly retainer allows us to partner with our clients more effectively, focus on continuous maintenance and growth, and build long-term, trusting relationships.
Hourly-Package:
We understand that an hourly package can be attractive for certain Businesses with a limited budget, or very specific short-term requirements. With this package, we agree on a certain number of hours per week with the Client. We do advise the clients to have a realistic outlook and expectations, and to not expect more amount of work done in a shorter period of time.
Do We Guarantee SEO Results?
We guarantee rigorous planning, a robust implementation of Ecommerce SEO Best practices, and continuous data-centric decision-making. All of these are guaranteed to put your website in a strong position, and yield powerful results and growth for your Business.
Though we’ve ranked ecommerce clients in very competitive niches, for high volume keywords, we DO NOT guarantee Top SEO Page results on Google, Bing or any other Search Engine. That’s because Search Engines operate through complicated algorithms and use roughly 200 or more ranking factors, which are incredibly difficult to hack.
Anyone who claims to have the ability to rank you at Position 1 for all your chosen keywords is not taking an ethical approach to their SEO. Please proceed with discretion with any company making such claims.
In How Much Time Can You Expect To See SEO Results For Your Website?
SEO is an on-going process. Based on your industry niche, as well as some low-hanging SEO tasks identified and optimised by an SEO Specialist, you may start seeing some quick wins as early as within a few days or the first month.
However, based on data from multiple sources and in our own experience working with clients, noticeable SEO improvements in highly competitive niches can take anywhere between 3 – 6 months/ 90-180 days.
Considering all factors such as industry competitiveness, keyword popularity, backlinks, other trust-signals, and compliance with Google’s guidelines, at the end of this period, your website should start ranking on the first page of Google for some, if not all of your targeted keywords.
What's Included In Our SEO Package?
Each of the Ecommerce SEO services listed on our site have been created keeping in mind specific Business requirements. What’s listed in the package is what we’re committed to delivering. Of course, we’re here to assist and clarify any concerns and complement our services, whenever needed.
We have a very streamlined and robust process which includes a strategy deep-dive, roadmap and execution for each package. We complement this approach with timely communication and regular monthly check-ins with our clients.
For Content-related packages, though we’ll craft a Content Strategy with topics, keywords, article-structure & so on, we will NOT write the content for you. If you have a writer, we’re happy to work directly with them. If not, we can arrange for content-development through our writing partners, to whom you will then directly pay the fees.
We will manage everything from start to finish for you. We acknowledge that we don’t have writing specialists in every industry niche, so this arrangement works quite well, ensuring high content quality and efficiency. Our clients usually find this a great way to accomplish their content-writing goals that are at par with their expectations.