Make Data-Centric Decisions For Marketing ROI
Take the guesswork out of marketing
Marketing Analytics Services that help simplify your data
Historically, many marketing decisions were made with little data and a lot of gut instinct. Unfortunately, even today, in the era of Search Marketing and Click Throughs, many companies still make several decisions based on guess-work and haphazard thinking, compromising the impact of spending-related decisions.
The good news is that it’s now possible to track business data (conversions, actions, behaviours etc.), slice and dice it in several ways, ask the right questions and make more informed Marketing choices. The great news is that you don’t need to be an industry giant like Google, Amazon or Facebook, to afford or benefit from such data-based insights.
If you know how to ask the relevenat questions, Analytics can be a powerful tool to help uncover behaviours and trends, that serve the Business well.
We help Ecommerce Businesses draw important Business insights from Analytics data, to enable better decision-making, campaign-planning and budget-allocation. For this data to work for you, it’s important to set up these Analytics Platforms properly for both tracking and reporting.
What Questions Should You Be Asking about Your Data?
How much should you invest in marketing? Which channels, products, messages and regions should that investment be allocated to? Which channels are the most profitable? How does a simple web design change influence visitor behaviour? What content is engaging your visitors the most and why? These and many such questions are the key to unlocking immense value from Marketing Analytics.
How can we help?
We provide a range of Marketing Analytics Consulting and Implementation Services.
- Google Analytics Website Audit
- Google Analytics Tracking for Ecommerce
- Enhanced Analytics Ecommerce Set-Up
- Google Tag Manager Implementation
- Customised Google Data Studio Reporting
- Data Visualisations and Dashboards through Tableau
- Analytics Consulting to help uncover Business Insights